BeautiFeel Brand
The BeautiFeel story began with owner Ami Bar-Nahor visiting the USA to see a huge void in the marketplace for shoes that were both stylish and comfortable. Women who appreciated comfortable footwear had to constantly compromise beauty for the sake of comfort. There were a few manufacturers making a model or two that were stylish along with some comfort features, but no one had yet created an entire line based on the concept of “Dressy Comfort”.
And so, BeautiFeel was born in 1990 out of a profound conviction that women deserve shoes for any occasion that feel as beautiful as they look. The woman who wears BeautiFeel does not have to compromise – she can have the best of both worlds. She can wear well-fitted, comfortable shoes and still look elegant.
The Factories
BeautiFeel’s modern factories are located in the center of Israel, in Rishon LeZion and Haifa. The sophisticated machinery is operated by some of the world’s finest craftspeople who infuse a love and passion into every product they create. Since Israel is primarily a country of immigrants, the success of BeautiFeel is a result of the experience and knowledge workers have brought with them from all around the world.
BeautiFeel ensures the high quality of its’ products by controlling the entire process in-house, from the quality of the Italian and German components, to developing and implementing new manufacturing techniques. The entire design and development process, including every stage of production, is handled right in their own factories.
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